There are many social media platforms that can help you excel in regards to your small business. Instagram is usually one of the social media platforms that business owners do not always think of when they are working on building their brand. However, without it, you are missing out on opportunities. One of the reasons for this is because Instagram is the fourth-most downloaded app in the U.S, with 500 million monthly users – which means more opportunity for growth. Instagram is more visible than it is text for reading, which means that you should gain a strong following and find many intriguing things to post about. We will show you how using Instagram can benefit you.

Usefulness of Instagram 

Using Visuals to Gain Followers: Businesses across the country use Instagram as a way for an audience to connect to their business. Everything that you do in your business will interest the right followers. This is why you could take photos around your workplace because it interests those who want to buy from you, of community events to show your lives outside of work, and of celebrations to engage consumers with your business.

Using Hashtags: Hashtags allow you to attract new followers. There are many popular hashtags, such as #throwbackthursday, #selfie, and more. By understanding hashtags, you can better understand who will take an interest in what you are posting and relate to your audience in a different way.

Interacting With Users: There are many ways that the Instagram platform allows you to interact with other users. You can like other people’s photos, comment on photos, mention people in posts, and tag other users. Just like many other social media platforms, Instagram also allows you to send direct messages to users. 

Advertising: You have the opportunity to advertise. You can use photo ads that have sponsored labels above the photos, video ads that are much like regular video posts, and carousel posts, which are ads that use multiple photos that users are able to swipe through. These ads appear on homepages when users scroll through the app.

Relating to Your Brand: It is a good idea to share images of things that are popular on the platform. However, if your business has nothing to do with these things, your followers could become confused and feel less engaged. Keeping things relevant can go a long way.

When you are building your small business, social media is the way to go. Through the use of these specialized platforms, you can extend your reach and meet with an audience that relates to what you are selling. Keep these tips in mind to help you grow and expand in a way that helps your business and engages customers.