When you are building your business, one of the best ways to do so is to utilize your social media networks, where customers will engage with your posts to understand the product you are selling. Many people believe that a business is not worth anything when customers are not engaged. If you are failing to gain social shares, comments, and feedback from customers, you may wonder what you may be doing wrong.

Things You May be Doing Wrong 

Content That Doesn’t Gain Attention: Your content must be engaging, which means that it must catch people’s eyes. This means that you should always utilize quotes, contests, questions, and more. Having uninteresting, black and white posts will encourage your customers to scroll right over what they’re seeing. Images and multimedia stand out to everyone, giving the audience a way to connect as they pause to look at the content. 

Wrong Social Media Platforms: You must always use the correct social media platforms based on the needs of your customers. If many of your customers have businesses themselves, LinkedIn may be the best place to share, as opposed to Facebook, where everyday consumers are browsing.

Wrong Audience: You may have to inspect the demographics of your customers, as you may be targeting the wrong type of audience. Understanding searching habits and social media interests can help you. 

Ignoring Fans and Comments: If you have particularly “loud” fans, these could be the advocates that help you build your business. You should always engage with customers of any kind, such as answering their questions as quickly as possible and showing gratitude when they brag about your product. If you ignore them, they may go away – and nobody wants that!

Quick Tips for Engaging Audiences 

If you want to engage your audience more than ever before, follow these quick tips that you may have not considered before.

• Find the best, relevant content that will resonate with your fans – because when audiences feel they can identify with you, the result is better!
• Post behind the scenes at your business as well as pictures of customers using your products, as it will show your audience what is involved in the process of your business.
• Offer contests to your audience, but be careful not to overuse it.
• Post infographics that are fun and enlightening, based on your audience’s preferences.
• Be sure to include a little humor, as being boring never reaches an audience.

By staying engaged with your business, you also engage others. Know your business from the inside-out and keep these practices in mind. You may not have even known that some of the tactics you previously used were helping you lose customers… build your better business today!